Racer’s Edge Broadcasting System

Increase Sales - Increase Brand Awareness

The Racer’s Edge Broadcasting System combines the best media elements of magazines, radio, and television to create an online fan experience that leverages the team to promote the sponsor 24 hours a day, seven days a week. It is used by the sponsor to increase sales, target specific markets, facilitate customer/employee loyalty, and enhance brand image.

The programming unites product placement and entertainment, which builds fan loyalty and supports the corporate sales objectives.

Using Technology

Horsepower Marketing created this new online marketing platform using a fan website at the center with blogs, podcasts, vidcasts, social networks and professional photography. These media elements are combined to tell an engaging story that promotes the sponsor’s brand.

Storytelling & Interviews

We use the art of storytelling to keep the attention of the target audience. From finding out what it takes to produce the fastest lap to changing a tire, we serve up the ultimate insider entertainment. Enthusiasts can use their favorite devices such as iPods, MP3 players, cell phones and computers to capture the latest race team report.

The Racer’s Edge Broadcasting System is tied to your current promotional programs or used to develop new campaigns. Either way, the system improves brand awareness and supports your sales initiatives. It is a one stop shop for everything that relates to the sponsor and the team.

Who Benefits Through Implementing This System

Most Sponsors - Since this program requires sponsors and teams be accessible and work in a collaborative environment, it’s not for everyone. Sponsors and teams that have a good working relationship will benefit by using this program.

Ideal candidates include:

• Primary sponsors that are looking to extend their reach into their fan base by building closer relationships and increasing the spotlight on their products and services
• Firms that are introducing new must-sell products and services
• Associate sponsors that are looking to increase the footprint of their sponsorship investment

Leveraging Social Networks

Horsepower Marketing incorporates social networks to increase interest, promote brands and broaden targeted traffic. Social Networks like Flickr, Pod-Serve and You-Tube are integrated into our campaign to leverage online community interest and increase targeted traffic to the sponsor’s site.

Recent studies from the Pew Internet & American Life Project as well as articles from Forbes and USA Today have reported that information-hungry consumers are transitioning away from newspapers, magazines and television by embracing web-based information and entertainment.

The Racer’s Edge Broadcasting System embraces the online world to strengthen the relationship between the sponsor and the target audience.

Edu-Tainment

Samples of Work – Tech Podcasts

• http://hmcracing.com/2006/08/31/tech-tip-clean-technology/
• http://hmcracing.com/2006/08/29/tech-tip-oil-issues/

Online training studies indicate that educating your audience in an engaging and entertaining way improves knowledge retention and assists in the sales process. Our system is the ideal program to educate and promote the sponsor’s products and services through promotion by the racers and crew.

Stories are created by the broadcast team to promote the sponsors. These stories are developed through interviews, tech tips and product usage. Consumers consume the information through their computers, iPods, MP3 players and cell phones.

The Racer’s Edge Broadcasting System Program

Horsepower Marketing employs industry standard software programs and partners with industry recognized social networks in building the Racer’s Edge Broadcasting System.

Racer’s Edge Broadcasting System Components

• Broadcasting website that syndicates audio, video and still pictures
• Dedicated RSS feeds for each class of story development
• Interconnectivity with social networks like Flickr, You-Tube and Pod-Serve

Broadcast System Execution

Horsepower Marketing provides a turnkey system that includes a full production capability. This includes a broadcast website and race reports before, during and after each event.

Sample Weekend Event Program

• Research and develop storylines for the event
• Interview racers, crew and sponsors
• Shoot still pictures, audio and/or video
• Assemble stories in video, text and audio format
• Categorize stories based on content
• Upload stories to website and associated partner sites
• Publish stories at the website

When the stories are published, enthusiasts are then able to play it on their computers, iPods, cell phones and MP3 players.

Racer’s Edge PDF

Download and review our Racer’s Edge Broadcast Overview [PDF: 150kb].

Contact Us Today

Take your sponsorship program to the next level. Contact us to discuss your sponsorship needs.

Jeff Najar, Chief Marketer
jeff@horsepowermarketing.com
1-919-383-0500