Utilizing Story Telling On The Web

Why A Story? Stories bring life to data and facts.

Stories assist you in making sense and order out of a disparate collection of facts. It entertains and informs in a way to make it easier to remember key points and concepts.

Stories also create interactivity—people put themselves into stories and can relate to the situation.

Our podcast is with K&N Filters and it is part of a series of articles at Bikernet that tells a story about a young woman that purchases a Harley Nightster and finds out what she needs to make it fit for her size and lifestyle.

When the collection of articles, vidcasts and podcasts are completed the reader will take trips to motorcycle runs and see the protagonist wrenching on her bike with the products and services that help make her initial motorcycle experience a success.

Our interview is with Johnny Jump of K&N Filters . He discusses there racing heritage and association with NASCAR, Indy Car, Motocross and AMA Supermoto teams. In addition, he discusses the technology behind filtration.

The entire storyline will appear in the summer of 2008.