NASMOTO Signs Horsepower Marketing
Durham, NC. – April 26, 2007 — Media relations and interactive firm, Horsepower Marketing, (www.horsepowermarketing.com) announced that it has been selected by NASMOTO (www.nasmoto.com) as their agency of record. As part of this agreement, Horsepower Marketing will provide media relations, website development, race reports, SEO services and Internet marketing services to promote NASMOTO’s Grand Prix Supermoto racing events for 2007.
NASMOTO selected Horsepower Marketing because of their suite of innovative promotional services, public relations capability, and their history of success in representing the Powersports sector. Horsepower Marketing represents the factory KTM HMC Supermoto team, Powersports manufacturers, motorcycle accessory resellers and event companies.
The Horsepower Marketing team is thrilled to join the NASMOTO family and become an integral part of their 2007 racing events. The management team at NASMOTO is building an exciting motorsports entertainment business. It is a pleasure to work with this enthusiastic and sophisticated organization to assist them in taking their business to the next level.
- Jeff Najar, Chief Marketer, Horsepower Marketing
In addition to PR services, Horsepower Marketing offers an online fan enhancement program through their high octane Racer’s Edge program. Enthusiasts can hear rider interviews, view action photographs and see vidcasts of selected races throughout the 2007 Nasmoto season. The first event of the season kicked off in Ocala, Florida on March 3, 2007 with the Racer’s Edge program fully engaged at www.nasmoto.com/blog. Supermoto racing fans are catching the excitement of the event by viewing the Grand Prix Supermoto vidcasts over 7,000 times. About Horsepower Marketing About Nasmoto 
Johnny Lewis at speed during Round 1 of Nasmoto Championship - Photography by George Emmons NajarNASMOTO is excited to leverage Horsepower Marketing’s Racer’s Edge technology as a way to build excitement for Supermoto racing. Enhancing our events, sponsors and racers online presence gives everyone a way to experience the action, stay connected to and learn about the world of Supermoto racing no matter where they are.
- Ted Baker, NASMOTO Vice President
Horsepowermarketing.com is a Durham, NC-based firm with deep roots in e-commerce, publicity, website design, online promotions and interactive media. The company offers a full spectrum of marketing services including publicity campaigns, online brand management and communications. Their signature service, Racer’s Edge, takes sponsors to the next level of their fan/customer relationship. For more information, please call 919-383-0500 or visit http://www.horsepowermarketing.com.
NASMOTO was created in 2004, in partnership with AMA Sports and AMA Pro Racing, to grow Supermoto racing at all levels. Taking a grassroots approach by working with local clubs and promoters across North America, NASMOTO’s goal is to provide premier racing experiences for racers, fans, promoters and sponsors. New Supermoto clubs are forming everywhere as the sport grows in the amateur ranks. To get involved as a promoter or racer, or for more information about rules, classes and regional and national events, please visit www.nasmoto.com, email info@nasmoto.com or call (416) 907-6817.