Client Website Development
Client Work Created by Horsepower Marketing - Horsepower Marketing provides publicity, web development and multimedia services to the powersports and motorsports industries.
Our objective is to increase our client’s brand awareness and sales penetration.
Our website development campaigns include fully functional systems with built in natural search engine optimization. Clients choose from infrastructure and services that include RSS feeds, podcasts, vidcasts, editorial-quality photography and web-slanted copy.
MetricThunder Homepage Design
Metric Thunder is in a very competitive marketplace and required a program to increase the perceived value of their e-commerce store and increase targeted traffic.
Horsepower Marketing developed a new homepage with new graphics and added an interface that allows the firm to quickly and easily add reviews, news, podcasts and images.
The results of the enhancements include higher sales, improved traffic through natural search listings and greater brand awareness.
Horsepower Marketing acts as a true partner. They are continually bringing projects and opportunity to the table designed to increase our bottom line performance.
- Bob Osias, Metric Thunder Owner
D&D Performance Enterprises
D&D Performance Enterprises competes in the hyper-competitive domestic and import motorcycle exhaust marketplace. They required an updated website to compete with their rivals and drive more customers and dealers to their product offerings.
Horsepower Marketing implemented a site that reflects their brand equity and provides easy navigation to the company’s products. In addition, we upgraded the photography on the site to provide greater product detail.
The design is cleaner and the site is easier to use. Now, an enthusiast can find a pipe with two or three keystrokes instead of a half a dozen. When designing a site we make sure the design does not compete with the product.
Team Red Bull KTM HMC
The factory KTM Supermoto race team needed a site to promote their team, sponsors and accomplishments throughout the season. They called on Horsepower Marketing to develop a site and develop rich content at each race.
At every AMA Supermoto Championship race Horsepower Marketing interviewed the team, promoted team sponsors, created team podcasts and posted hundreds of event photographs.
The site traffic speaks to the results. HMCRacing.com delivers over 8,000 fans monthly listening to the Podcasts, reviewing race results and seeing the team pictures.
Horsepower Marketing assists us in promoting our team and delivering value to our sponsors. They consistently provide outstanding results.
-Mitch Hansen, Team Owner
Rucker Performance
Horsepower Marketing developed the Rucker Performance site based on an online magazine concept. The idea was to build the site to show everything that Rucker builds and the services they provide on the homepage.
This site represents how the Team thinks outside of the box to create an image-based presentation site that still has enough hard-hitting content to list prominently on the search engines. We implemented a perfect balance of image to copy.
The process developed from this program began our third generation websites.
Arlen Ness Bike Show
The Arlen Ness Bike Show was built to assist the promoter, American Thunder, in promoting the show, providing directions and signing up builders and vendors. These are the bread and butter activities that are needed to inform the public and entice the custom bike builder.
Where the rubber met the road with this program was in the promotion that we pulled together with the online magazine, Bikernet. We coordinated drawings, interviews, giveaways and indexed the show on all the biker calendar sites.
The result? This first year show beat projections by a significant percentage!
Need your own success story? Our combination of high octane publicity, transarent ecommerce and Internet marketing increases our client’s ROI and brand awareness. Our work improves your bottom line. Call 919-383-0500 now!