Strong Traffic at Metric Thunder Contest

Rod Scruggs sent in his wife’s winged frog tattoo and Bandit at Bikernet.com selected it as February’s winning entry. It’s a big, bold and green design.

Program Overview
Client: Metric Thunder
Campaign: Online Traffic Builder Campaign
Results: Increase targeted traffic by as much as 30%

Horsepower Marketing conceived of the online tattoo contest for Metric Thunder, designed the program and secured participation with Saddlemen.

The online tattoo contest provides the monthly winner a custom Thunder Saddle for his/her motorcycle with the tattoo embossed in the seat of the saddle.

Contestants submit a photograph of their tattoos at the MetricThunder.com website. Celebrity judge Keith Ball of Bikernet.com selects the best of the best for that month to be stitched into a custom Thunder Saddle.

The tattoo will be embroidered on Rod Scruggs’ new saddle for his blue over black 2006 Suzuki C-50 Boulevard.

Each month MetricThunder awards a custom saddle that is worth up to $649. Each saddle is embroidered by Saddlemen.

The contest runs 8 months. To date the program has awarded 4 saddles that equate to $2,400 in value. Enthusiasts will receive over $5,000 in custom saddles when the promotion ends later this year.

The contest is used to showcase Metric Thunder’s Thunder Saddle. From flames to tattoos, enthusiasts can design any look for their saddle. The Thunder Saddle program allows individuals to tattoo their seat with theirr own tattoo or create a look that is unique to their motorcycle.

Horsepower Marketing Delivers Results
Horsepower Marketing provides Metric Thunder online contests, promotions and Powersports solutions that increase revenue.