Direttore Generale of Milan Motorcycle Show - World’s Largest

Costantino Ruggiero, Direttore Generale of EICMA, oversees the largest 2 wheel show in the world located in Milan, Italy. Robin Hartfiel of Motorcycle Product News, MPN, interviews Costantino at Indy about the upcoming show held on November 6th through the 11th.

About Eicma - Milan Motorcycle Show 2006 concluded with the 64th International Motorcycle Show in Milan, the most successful fair dedicated to 2-wheels ever in the world.

We believe that one of the most significant reasons behind this success is the “format” that characterised the event. It is no longer just a show, although this is obviously its key feature, but also a major event comprised of 3 separate parts: the Show (target: the trade and consumers), Motolive (target: enthusiasts) and the International Forum on 2-wheeled motor vehicles (target: the industrial culture).