R. Harfiel Interviews Frank White of ATK
Frank White, CEO and President of ATK Motorcycles talks with Robin Hartfiel, Editor/Publisher of MPN
on Horsepower Marketing Podcast at the 2007 Dealernews International Powersports Dealer Expo.
Frank discusses their motorcycles and ATV products. In the Quad nationals they were the only Quad that finished ever race. The Harley-Davidson Dealer Association has embraced the ATK product line and key dealers are now selling and marketing ATK bikes.
Throughout its history ATK has enjoyed a tremendous winning tradition. From desert racing to the dirt track, ATK finishes first at the finish line. A reputation of winning follows ATK not only in racing but also in ground breaking product innovation.
Technology firsts, such as ATK’s namesake - the anti-tension kutentraub, side mounted shocks, linkless suspension, the first fuel-injected offroad motorcycle, and the first production motard have all moved the industry forward.
As the only remaining off-road motorcycle manufacturer in the United States, ATK is still proud to put “Made in the U.S.A.” on our vehicles.