Using Flickr to Drive Traffic to Hardbikes and Bikernet

Horsepower Marketing is up and running at the 2006 Edition of Sturgis.

In Sturgis we are producing radio shows for Bikernet Radio and shooting digital photograph campaigns for Hardbikes.

George Emmons Najar, Horsepower Marketing Media Engineer, is shooting at the Hardbikes’ booth with two models from the Girls of Bikernet.

Hardbikes Promotion

This is a campaign we have developed with Keith Ball of Bikernet.com and Bob Kay of Hardbikes. We are photographing the Girls of Bikernet with enthusiasts at Sturgis and posting them up on the photographic website Flickr. Enthusiasts can then download the images and print them out.

Traffic Builder

The program is designed to move the targeted audience through the Hardbikes website to the images and to send the Flickr audience to Hardbikes.

Bottomline

This campaign is designed to increase the branding of Bikernet and Hardbikes. Both firms need improved name recognition and website traffic to assist them in meeting their annual marketing and sales goals.