Improving Traffic & Brand Awareness with Internet Apps
Horsepower Marketing utilizes complementary or inexpensive Internet-based applications to drive traffic and improve brand awareness for our clients.
We look at the Internet as a vast river of opportunity. We position our client’s content with the correct bait to one of three deliverables, which includes increased brand awareness, improved targeted web traffic and improved sales. Jeff Najar, Chief Marketer
One product that we are using across our client base is a Yahoo! product called Flickr. It allows us to post images in an application that enthusiasts, clients and customers can see.
Because Flickr has thousands of users we are driving a new audience to our client’s content.
Client’s that are currently using this technology include:
Flickr Overview
Flickr is a digital photo sharing website and web services suite, and an online community platform, which is generally considered an example of a Web 2.0 application.
In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed.
Using Flickr to Categorize Photographs
Flickr allows photo submitters to categorize their images by use of keyword “tags” (a form of metadata), which allow searchers to easily find images concerning a certain topic such as place name or subject matter. Flickr provides rapid access to images tagged with the most popular keywords. Because of its support for user-generated tags, Flickr also allows users to categorize their photos into “sets”, or groups of photos that fall under the same heading. However, sets are more flexible than the traditional folder-based method of organizing files, as one photo can belong to many sets, or one set, or none at all (the concept is directly analogous to the better known “labels” in Google’s Gmail). Flickr’s “sets”, then, represent a form of categorical metadata rather than a physical hierarchy.
Web 2.0 Definition
The term Web 2.0 refers to a second generation of services available on the World Wide Web that lets people collaborate and share information online. The concept includes products like Flickr, blogs and wikis.
Photograph provided by George Emmons Najar of Horsepower Marketing.