Blogosphere Defined

A number of Horsepower Marketing clients including Metricthunder.com, HMC Racing, HMC Speedshop, D&D Performance Exhaust and Image Events Worldwide utilize this technology. It is implemented on thier website to allow the company staff to update product, service and events of the firm.

At Horsepower Marketing we use blog technology for business purposes. We find that the technology is ideal to assist us in improving our client’s position on search engines. Jeff Najar, Chief Marketer

Interesting Statistics

According to Pew Internet and American Life Project, almost 40% of the US online population, or 57 million adults, read blogs. The blogosphere is becoming more diverse, with nearly equal proportions of men and women, and a larger representation among the races.

Why do Bloggers Blog:

• 37%: my life and experiences
• 11%: politics
• 7%: entertainment
• 6%: sports
• 5%: news
• 4%: technology
• 2%: religion and spirituality

Download the Pew Internet and American Life Project study »