Horsepower Marketing Is Podcasting at HMCRacing.com

Horsepower Marketing is podcasting the entire 2006 AMA Supermoto Championship presented by Parts Unlimited for Team Red Bull KTM HMC at the team website located at www.HMCRacing.com.

Supermoto and motorcycle racing enthusiasts are now able to hear how Team Red Bull KTM HMC performs from each racer on the team.

Interviews are conducted with Team Owner Mitch Hansen, defending AMA Supermoto Champion Jurgen Kunzel, defending Canadian Champion Benny Carlson, Team Manager Elliot Cho, former Supermoto Unlimited Champion Kurt Nicoll, Unlimited racer Johnny Lewis and many others.

The emergence of Podcasting as a legitimate form of entertainment has caught the interest of Team Red Bull KTM HMC Owner Mitch Hansen. He is able to promote his team and bring more value to his sponsors by combining entertainment and the sponsor’s marketing messages together. Jeff Najar, Horsepower Marketing, Chief Marketer

Podcasting allows enthusiasts to hear an audio broadcast on their computer or transfer the audio broadcast to a portable MP3 player or iPod and take it with them. This places control of the broadcast time in the consumer’s hands. They will be able to hear the HMCRacing.com Podcast when and where they want to.

In addition to audio on the site, enthusiasts can win event t-shirts, racing gloves, posters and a number of Factory KTM team oriented racing merchandise.

Horsepower Marketing has developed a mobile audio studio that allows broadcasting of each race around the country. Enthusiasts can hear the about the race the next day after the event on www.HMCRacing.com.

About Podcasting

A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to. Podcasters’ websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming media.

About Horsepower Marketing

Horsepowermarketing.com provides publicity, web development and multimedia services to the powersports and motorsports industries. Their objective is to exercise media for the purpose of increasing their clients’ brand awareness and sales penetration.