May 4th, 2008
D&D Goes Dealer Direct
Promoting D&D to Dealers
Horsepower Marketing developed an online and print campaign to promote the firm’s 2008 transition into Dealer Direct status.
The campaign includes a direct response program sent directly to high-value independent and franchise motorcycle dealerships. In addition, we executed a publicity plan that introduced D&D’s President, Dave Rash, to the motorcycle industry media. Continued »
April 19th, 2008
Client Work: Digital Photography
Horsepower Marketing specializes in digital photography. Our passion is to capture images that assist in telling a persuasive story for our clients.
From motorsports to powersports we deliver pictures that are used in catalogs, press releases, sales sheets, magazines, posters, websites and advertisements.
April 16th, 2008
Utilizing Story Telling On The Web
Why A Story? Stories bring life to data and facts.
Stories assist you in making sense and order out of a disparate collection of facts. It entertains and informs in a way to make it easier to remember key points and concepts.
Stories also create interactivity—people put themselves into stories and can relate to the situation.
Our podcast is with K&N Filters and it is part of a series of articles at Bikernet that tells a story about a young woman that purchases a Harley Nightster and finds out what she needs to make it fit for her size and lifestyle.
March 30th, 2008
Motorcycle Business Review - Stateline Supermoto Challenge
Podcast - Hartfiel Talks Supermoto with Marche Karger
Racing April 4-6, 2008 - Karger promotes the Stateline Supermoto Challenge at Buffalo Bill’s Resort & Casino in Primm, Nevada, just a couple of hours from L.A. and less than an hour from Las Vegas. The venue is a fully self-contained resort, making it the ideal location for fans and racers to spend an action-packed weekend kicking off the supermoto season.
March 27th, 2008
Client Work - Chopper Promo
Building Brand Awareness
Each week Horsepower Marketing is engaged by our clients to promote their brand, increase traffic to their website and assist in meeting their monthly sales goals.
One trick in our bag is Continued »
March 20th, 2008
Brass Balls Bobbers Designs Bitchin Bikes
Podcast - Dar Holdsworth Talks Bobber Design
Dar Holdsworth, President of Darwin Motorcycles and manufacturer of Brass Ball Bobbers and Choppers talks with Robin Hartfiel. Dar builds aggressive and classically styled Bobber. Check them out at www.brassballsbobbers.com.
March 20th, 2008
Motorcycle Business Review - Tucker Rocky Apparel
Podcast - Kincart Talks Riding Gear
Kincart of Tucker Rocky Distributing talks about what is new for 2008. New technology, new designs and new looks are coming to motorcycle riders and your local dealer.
March 14th, 2008
Sam Wills Builds Brass Balls Bobbers
Hartfiel’s Inside Line - Sam Wills - The Man Behind the Wrench
Sam Wills is a chassis builder and distinguished Top Fuel Bike builder, tuner and rider. He is a multiple US number one plate holder, World Record Holder and the first guy to run 200mph record holder.
He builds the Brass Balls Bobbers’ motorcycles.
March 14th, 2008
Brenda Trumbo of Icon Talks Apparel
Hartfiel’s Inside Line - New Products from Icon for 2008
Brenda Trumbo is the Sales and Marketing Manager for ICON Motosports V-Twin. ICON makes protective apparel for male and female riders, and has quickly become a leader in women’s apparel. She speaks with Robin Harfiel about styling and safety.
Brenda Trumbo is the Sales and Marketing Manager for ICON Motosports V-Twin. : Play Now | Play in Popup | Download
March 12th, 2008
Paul Giacherio Talks Web Development
Business Podcast - Paul Giacherio, VP of Development, Discusses Online Tools
Paul Giacherio, Horsepower Marketing, VP of Development, talks about Wordpress and integrating a content management system with e-commerce solutions.